Here's How Google's $1 Billion Investment in Publishers Will Work

Big tech's latest olive branch for Google News Showcase

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Google is committing to giving publishers $1 billion to create and curate content for a new product the company is calling Google News Showcase.

The move comes amid long-simmering tension between Big Tech and media organizations. Publishers argue they aren’t properly compensated for their premium coverage that appears in Google search and Google News.

In a blog post, Sundar Pichai, CEO of Google and its parent company Alphabet, wrote there is “more to do” to support journalism.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in