Here's a More Accurate Version of Chipotle's 'Scarecrow' Campaign

When posting on Chipotle‘s impressive new campaign last week, we noted a few contradictions. The company wants to define itself as the anti-“Big Food” brand, but it’s a fast food chain once partially owned by McDonald’s. And while the chickens in your burrito may be “food with integrity (TM)”, they most certainly did not live idyllic lives just hanging out on the farm before they generously decided to become your dinner.