Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent. Today, social stars like PewDiePie and Bethany Mota are engaging millions of cord-cutting millennials that Hollywood and marketers are eager to reach.
“YouTube is absolutely proving that it has the ability to retain an audience and stay relevant,” said Chris Jacquemin, a digital media agent for William Morris Endeavor.
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