Here Are the Winners of the Fourth Annual Shorty Social Good Awards

JFK Moonshot led with 8 wins

Who took these home Thursday night? The Shorty Social Good Awards
Headshot of David Cohen

The Fourth Annual Shorty Social Good Awards were handed out at Current at Pier 50 in New York Thursday evening.

This year’s Impact Honoree recipient is Andrew Rea, who was recognized for his YouTube channel, Binging With Babish.

The Shorty Awards said in an email, “The Shorty Social Good Awards primarily focuses on brands, agencies, organizations and nonprofits using the social and digital media space to positively impact people all over the world in numerous ways. But we realize that there are also individuals, such as creators and influencers, who use their platforms for good.”

On the winner, it continued, “In these episodes, the self-taught chef connects with his impassioned fan base, helping them in a variety of ways including raising money, donating his time or encouraging his audience to live a healthier and happier lifestyle. It’s so special when a creator takes advantage of the connective powers of social media to positively and personally impact the lives of their fans.”

The complete list of winners appears below. JFK Moonshot, from the John F. Kennedy Presidential Library and Museum, tallied the most wins, with eight.

The winners were:

Best Global Campaign

Code & Response

Best Integrated Campaign

Changing the Game

Best Mobile Campaign

JFK Moonshot

Best Multiplatform Campaign

Dear Refugees

Best on a Shoestring Campaign

Waste of Film

Best Pro Bono Campaign

JFK Moonshot

Best Social Movement Campaign

ROMA Social Impact Campaign

Best in Accessibility

Deaf 911

Best in Animal and Wildlife

FAIR FRIDAY

Best in Arts and Culture

JFK Moonshot

Best in Civic Engagement

Generation Lockdown

Best Work for Developing Nations

End Violence Together

Best in Diversity and Inclusion

All American Family Portrait film by HP and Edelman

Best in Education

Roo High School, Where No [Sex Ed] Question Is Off-Limits

Best in Emergency Relief

Code & Response

Best in Environment and Sustainability

Look Good. Do Good.

Best in Gender Equality

ROMA Social Impact Campaign

Best in Human Rights

Speak Truth to Power

Best in Immigration and Refugees

Benny Blanco, Calvin Harris & Miguel – I Found You / Nilda’s Story

Best in LGBTQ+

Love Calls Back

Best in Medical Research

TURNING POINT – The Importance of Clinical Trials in the Quest for a Cure for Alzheimer’s

Best in Mental Health

Beauty Mark

Best in Poverty and Hunger

Sustainable Food Production With Farm From a Box

Best in Public Health

Generation Lockdown

Best in Racial Equality

NowThis Reports: School Inequality in the Deep South

Best in Social Justice

Robert Reich & W. Kamau Bell: A Tale of Two Tickets

Best in Veteran and Service Support

Pets for Patriots

Best in Youth and Family

Generation Lockdown

Best in Auto

The Magic Snow Globe

Best in Business to Business

Code & Response

Best Consumer Brand

Love Calls Back

Best Cultural Institution

JFK Moonshot

Best in Energy

The Ray – The Highway of the Future

Best in Entertainment

Say Yes to the Prom 2019

Best in Fashion, Beauty and Luxury

Project #ShowUs

Best in Financial Services

Citi’s Voices of Change

Best in Food and Beverage

Chipotle Mexican Grill: Transforming Trash – Giving Single Use Plastic Gloves a Second Life

Best in Government and Politics

HRC Mobilizes for House Passage of the Equality Act

Best in Health and Fitness

Planet Fitness Teen Summer Challenge

Best in Hospitality and Travel

Days Inn: Leveling the Playing Field.

Best in Live Events

JFK Moonshot

Best in News and Media

NowThis — the No. 1 News Brand on Mobile

Best Nonprofit Organization

JFK Moonshot

Best in Retail and Ecommerce

Beauty Mark

Best in Sports

WNBA: Take a Seat, Take a Stand

Best in STEM

National Geographic Documentary Films’ SCIENCE FAIR Inspires Students to Engage in STEM

Best in Technology

Transforming business for a circular economy with ocean-bound plastics – HP

Best in Television

AMC Networks Black History Month PSA Campaign

Best Use of Facebook

The Uplift

Best Use of Instagram

Why Eating This Fish Could Save Coral Reefs

Best Use of Snapchat

The Dodo on Snapchat

Best Use of Twitter

Generation Lockdown

Best Use of YouTube

Roo High School, Where No [Sex Ed] Question Is Off-Limits

Best in Artificial Intelligence

Gracie AI

Best Use of Call to Action

Beauty Mark

Best Contest or Promotion

National Geographic “Planet or Plastic?” initiative

Best Data Visualization

Women Will presents The Divide and the Data Explorer

Best Use of Games

Changing the Game

Best Use of a Hashtag

Generation Lockdown

Best Use of Humor

Let’s Talk About Turbans (Gasp!)

Best Use of Images

#Romanovs100 AR Family Photo Album

Best Use of Music and Dance

Helping Teens Experience Happiness.

Best Organic Promotion

Generation Lockdown

Public Service Announcement

A Teddy Bear Tackles the Trauma of Animal Experimentation

Love Calls Back

Best Real-Time Response

Just Donate It

Best Use of Storytelling

Code & Response

Best Use of User Generated Content

Beauty Mark

Best Use of Video

Changing the Game

Best Business-to-Business Partnership

Teach Access

Best Business-NGO Partnership

Girl Rising Creative Challenge, Powered by HP

Best Corporate-Community Partnership

JFK Moonshot

Best Influencer and Celebrity Partnership

Roo High School, Where No [Sex Ed] Question Is Off-Limits

Best Media Partnership

Chuggin on Clouds

Let’s Talk About Turbans (Gasp!)

Best Use of 360 Video

Ghost Fleet VR

Best Use of Animations

Memory Loss — PBTF

Best Use of Augmented Reality

JFK Moonshot

Best Use of Comedy

Emilia Clarke x Omaze

Best Documentary Short

Waste of Film

Best Use of Live Streaming Video

Extra Life: Play Games, Heal Kids

Best Video Series

My Life My Rules

Best in Virtual Reality

The Magic Snow Globe


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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