Here Are the Metrics Your Brand Should Be Using

Measuring for success

Video: Josh Rios/John Tejada; Editor: Breana Mallamaci
Headshot of Chris Ariens

Measuring the digital engagement that customers have with your brand is key to making sure they remain customers. But what metrics do leading brands like Pandora, The New York Times and National Geographic use to measure their success?

At South by Southwest Interactive last month, we caught up with leading CMOs and brand managers about the methods and benchmarks they’ve adopted over the years. “We’re in a war for attention across all platforms,” said Chris Stefanyk, head of brand partnerships for Wattpad.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.