Here Are the Finalists for the Fourth Annual Shorty Social Good Awards

Nine new categories were introduced for 2019

Environment and sustainability were dominant this year
Shorty Awards

The finalists were revealed Wednesday morning for the Fourth Annual Shorty Social Good Awards.

Nine new categories were added for 2019: accessibility, animations, arts and culture, cultural institution, games, global campaign, images, mental health and STEM.

The Shorty Awards said the five most popular categories that brands built campaign around this year were: environment and sustainability, diversity and inclusion, video, storytelling and nonprofit.

And 2019’s top five causes were: environment and sustainability, diversity and inclusion, LGBTQ+, gender equality and mental health.

The five submissions that earned the most finalist nods across the entire competition were:

Shorty Awards co-founder and Muck Rack CEO Gregory Galant said in an email, “Companies continue to raise awareness around causes and issues that naturally align with their products and services. Mental health is a new category we introduced this year, and it is also one of the top five causes brands chose to highlight in their campaigns. It’s important to keep the conversation going around important issues, and social media provides the way for brands to connect with millions of users instantly.”

The finalists for the Fourth Annual Shorty Social Good Awards are:

Best Global Campaign

Best Integrated Campaign

Best Mobile Campaign

Best Multi-Platform Campaign

Best On a Shoestring Campaign

Best Pro Bono Campaign

Best Social Movement Campaign

Best in Accessibility

Best in Animal & Wildlife

Best in Arts & Culture

Best in Civic Engagement

Best work for Developing Nations

Best in Diversity & Inclusion

Best in Education

Best in Emergency Relief

Best in Environment & Sustainability

Best in Gender Equality

Best in Human Rights

Best in Immigration & Refugees

Best in LGBTQ+

Best in Medical Research

Best in Mental Health

Best in Poverty & Hunger

Best in Public Health

Best in Racial Equality

Best in Social Justice

Best in Veteran & Service Support

Best in Youth & Family

Best in Auto

Best in Business to Business

Best Consumer Brand

Best Cultural Institution

Best in Energy

Best in Entertainment

Best in Fashion, Beauty and Luxury

Best in Financial Services

Best in Food and Beverage

Best in Government and Politics

Best in Health and Fitness

Best in Hospitality and Travel

Best in Live Events

Best in News and Media

Best Nonprofit Organization

Best in Retail and E-Commerce

Best in Sports

Best in STEM

Best in Technology

Best in Television

Best use of Facebook

Best use of Instagram

Best use of Snapchat

Best use of Twitter

Best use of YouTube

Best in Artificial Intelligence

Best use of Call to Action

Best Contest or Promotion

Best Data Visualization

Best use of Games

Best use of a Hashtag

Best use of Humor

Best use of Images

Best use of Music & Dance

Best Organic Promotion

Public Service Announcement

Best Real Time Response

Best use of Storytelling

Best use of User Generated Content

Best use of Video

Best Business to Business Partnership

Best Business-NGO Partnership

Best Corporate-Community Partnership

Best Influencer & Celebrity Partnership

Best Media Partnership

Best use of 360 Video

Best use of Animations

Best use of Augmented Reality

Best use of Comedy

Best Documentary Short

Best use of Live Streaming Video

Best Video Series

Best in Virtual Reality

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