LinkedIn Tuesday announced several updates to its Sales Navigator customer lead-generation solution.
LinkedIn Sales Solutions head of products Doug Camplejohn announced the updates in a blog post.
LinkedIn will integrate Sales Navigator with its Campaign Manager, with Camplejohn saying that the goal is for marketers to be able to “precisely target the accounts and leads their sales team is pursuing.”
According to Camplejohn, marketers using LinkedIn Campaign Manager will see two new ad groups: Sales Navigator Leads and Sales Navigator Accounts.
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