Facebook Monday announced a host of updates to its video metrics in page insights.
The social network said in a Facebook Media blog post that it made the following changes “based on feedback from our publisher partners”:
- Adding aggregate minutes viewed.
- Simplifying aggregate video views.
- Making it easier to analyze metrics across a date range.
- Enabling comparisons between current video metrics and historical benchmarks.
- Making it possible to sort top videos by minutes viewed or views.
Product manager Anaid Gomez-Ortigoza and software engineer Mathumathi Velusamy provided further details on the changes to video metrics in page insights in their blog post:
- Adding aggregate minutes viewed: Previously, we only reported on minutes viewed at the individual video level.
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