The Brands and Organizations Named Winners of the 12th Annual Shorty Awards

Ceremony will be livestreamed on Periscope and YouTube on Sunday, May 3

The traditional in-person event was scuttled by the coronavirus pandemic
The Shorty Awards

The brands and organizations winners for the 12th Annual Shorty Awards were revealed Thursday morning.
Adweek took home the win in the Best Use of Artificial Intelligence category for its Super Bowl Bot, developed by creative and innovation editor David Griner and emerging tech reporter Patrick Kulp. @SuperBowlBot is a text-generating AI trained on nearly 3,000 descriptions of Super Bowl ads sourced from around the web, including Adweek’s Super Bowl Ad Trackers from recent years.
The Shorty Awards teamed up with creative agency We Are Social to create a fully digital multiplatform livestreamed awards ceremony, which will take place Sunday, May 3, at 7 p.m. ET.
The traditional in-person event was scuttled by the coronavirus pandemic.
The ceremony will be livestreamed on Periscope and YouTube, and it will feature influencers, musical performances, hashtag challenges, real-time commentary, a social good tie-in and the traditional short (140 characters or fewer) acceptance speeches.
The Shorty Awards said trophies will be mailed out to all winners before the live show, and winners will be invited to create and submit acceptance videos for potential inclusion during the event and sharing via social media.
Remote winner interviews will be pre-recorded, and some of the categories will be presented as part of the livestream.
The switch from an in-person event to a livestream didn’t cost The Shorty Awards any of its sponsors—in fact, it added Switcher Studio and vidIQ.
The brands and organizations winners for the 12th Annual Shorty Awards are:
Large Agency of the Year
Edelman
Midsized Agency of the Year
hi5.agency
Small Agency of the Year
Sandy Russell Creative
Best Integrated Campaign
The Bell: A Taco Bell Hotel and Resort
Best Mobile Campaign
HBO x Snapchat: Game of Thrones
Best Multiplatform Campaign
Dyatlov Group’s Journal: The Last Page
Best Social Good Campaign
The Ad Council and The Alzheimer’s Association: Our Stories Campaign
Best Art Direction
When They See Us – Room to Room
Best Brand Identity
bubly 2019 Superbowl Campaign
Best Brand Redesign
DonorsChoose Rebrand and Design Playground
Best Graphics
Your Worst Fears Confirmed – Can I Get Pregnant From Sitting On My Boyfriend’s Lap?
Best Images
Falling For Milk
Best UX/UI
Moonshot
Best in Auto
Master Building the All-New Chevy Silverado
Best in Beauty
Beauty Mark
Best in Business to Business
Yext Introduces Todd Munion: The Man Without the Answers
Best Consumer Brand
French’s Mustard Ice Cream
Best Cultural Institution
Moonshot
Best in Education
#Romanovs100 AR Photo Album
Best in Entertainment
SpongeBob SquarePants x Kyrie Irving x Nike
Best in Family and Parenting
What’s Love?
Best in Fashion
#STAYWARM WITH HEATTECH: THERMIE ACTIVATION
Best in Financial Services
American Express #BackOurOceans Initiative
Best in Fitness, Health & Wellness
Trojan Conecocktions
Best in Food and Beverage
The Bell: A Taco Bell Hotel and Resort
Best in Games
Gears 5, Fractured. Ayzenberg x Xbox.
Best in Government and Politics
A Rainbow Wave Hits Virginia During The 2019 Midterms
Best in Home and Decor
A Lifestyle Influencer Success Story – Bassett Furniture + Jenni Holmes
Best in Hospitality
DoubleTree by Hilton: Cookies in Space
Best in Live Events
2019 MTV Video Music Awards
Best in News and Media
HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight
Best in Non-Profit
#NoBuildChallenge
Best in Pets and Animals
The 143rd Westminster Kennel Club Dog Show
Best in Pharma & Healthcare
University of Kentucky HealthCare – We Are Proof
Best in Publishing
Olympic Channel Take the Podium Original Series Social Media Campaign
Best in Real Estate
The booj Platform: A Custom-Built Real Estate Technology System
Best in Restaurants
PINCHO is Not a Factory
Popeyes – Chicken Wars
Best in Retail and E-Commerce
Beauty Mark
Best in Social Activism
HRC Mobilizes for House Passage of the Equality Act
#UnravelHate
Best in Sports
Bleacher Report: Making it as Easy as Possible to be a Sports Fan
Best in Technology
She Can STEM
Best in Television
Lucifer – Season 4 Thirst Campaign
Best in Travel and Tourism
The Country Pub Project
Best in Wine, Beer and Spirits
Betting on the U.S.
Best Overall Facebook Presence
WWE on Facebook
Best Overall Instagram Presence
Great Big Story
Best Overall Snapchat Presence
60 Second Docs
Best Overall TikTok Presence
Chipotle Mexican Grill Takes Over TikTok
Seeker on TikTok
Best Overall Twitter Presence
Target – Your Happy Place on Twitter
Best Overall YouTube Presence
First We Feast
Best Use of an Emerging Platform
#NoBuildChallenge
Best Use of Facebook
INFINITI QX60 Social Media Campaign for Korea
Best Use of Facebook Messenger
Division 2 – ECHO
Best Use of Instagram
Google #teampixel Advocacy Program
Best Use of LinkedIn
Yext Introduces Todd Munion: The Man Without The Answers
Best Use of Pinterest
Adobe for Education Pinterest Re-Launch
Best Use of Reddit
Haunted – Sketchy as Hell
Child’s Play
Best Use of Snapchat
HBO x Snapchat: Game of Thrones
Best Use of TikTok
Mucinex Nightshift #TooSickToBeSick
Best Use of Twitter
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Best Use of WeChat
San Francisco Travel Association Pantone Color Campaign
Best Use of Weibo
UCLA Health: Giving U Health Weibo Campaign #UGiveaway#
Best Use of YouTube
“Skip the Chemicals”
Best Use of Branded Content
Lessons of Auschwitz: VR tribute by school students
Best Branded Podcast
Weird Work
Best Branded Series
Billboard x Mountain Dew: Crowd Control
Best Contest or Promotion
The Crash Sale
Best Data Visualization
DQ Happy Hypothesis
Best Use of Emojis
Jeep® Emoji U-Turn
Best Use of a Filter/Lens
Strange Things at the Ballpark
Best Use of GIFs
Schitt’s Creek GIFs and Stickers
Best Use of a Hashtag
The Cure for Chinese Restaurant Syndrome
Best Use of a Meme
You Had Me At Target
Best Use of Native Advertising
Chewy Channel
Best Podcast
Darknet Diaries
Best Use of Polls & Surveys
Power Who Shot Ghost Tip Line
Best Use of User-Generated Content
Busch Weddings
Best Use of Video
Orange is the New Black – Orange Anthem
Code & Response
Best Influencer and Celebrity Facebook Campaign
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Best Influencer and Celebrity Instagram Campaign
MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH “DAISY WINTER CAROUSEL” POP-UP IN BRYANT PARK
Best Influencer and Celebrity Multiplatform Campaign
Knives Out – “Knives Out Knives”
Best Influencer and Celebrity Snapchat Campaign
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Best Influencer and Celebrity TikTok Campaign
Chipotle Lid Flip Challenge with Superfan David Dobrik
Best Influencer and Celebrity Twitter Campaign
#KnitForRefugees
Best Influencer and Celebrity YouTube Campaign
Make it Up
Best Use of Artificial Intelligence
Adweek’s Super Bowl Bot
Best Use of Call to Action
#UnravelHate
Best Use of Chatbots
Child’s Play
Most Creative Use of Technology
#Romanovs100 AR Photo Album
Best Customer Service
M Live: Bridging the Digital Divide – Exclusive Experiences
Pineapple Upside-Down Cheesecake
Best Use of Gamification
#NoBuildChallenge
Best Use of Humor
Vita Coco’s Impossible to Hate Tweet
Best Integration With Live Television
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Best Large Media Buying Strategy
Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day
Best LGBTQ Community Engagement
Skittles Hall of Rainbows
Best Use of Localization
Sounds of Home
Best Location-Based Experience
Chase x BuzzFeed’s Pizza Joint
Best Midrange Media Buying Strategy
Adobe for Education: Igniting Creativity in the Classroom
Best Multicultural Community Engagement
The Cure for Chinese Restaurant Syndrome
Best Online Community
Warner Media – Chasing the Cure Digital/Social
Best Organic Promotion
Vita Coco’s Impossible to Hate Tweet
Best Physical and Digital Convergence
PUMA: The RS-X³ Puzzle
Stories in Street View: Dancing through Paris
Best Real-Time Media Buy
Alzheimer’s Association United Campaign
Best Real-Time Response
Ice Dog Sandwich
Best Media Buying Strategy on a Shoestring
Beauty Mark
Best Use of a Spokesperson
Billie Eilish, Seize the Awkward
Best Use of Storytelling
Dyatlov Group’s Journal: The last page
Best Use of Facebook Live
CNN: Go There
Best Use of Facebook Video
Lessons of Auschwitz: VR tribute by school students
Best Use of IGTV
Chewy Channel
Best Use of Instagram Live
Styling on a Budget for Fashion Photography with Lindsay Adler
Best Use of Instagram Stories
Making Everyone Master Builders
Best Use of Instagram Video
For Every Robbie
Best Use of LinkedIn Video
Yext Introduces Todd Munion: The Man Without The Answers
Best Use of Snapchat Discover
Two Sides
Best Snapchat Story
Endless Party: The Society
Best Use of Twitter Video
The Different Types of NFL Players Arriving To The Stadium
Best Use of 360 Video
Paris Mayday
Best Use of Augmented Reality
Moonshot
Best Use of Comedy
Don’t Be a Scooper
W Hotels Room Service Mukbang
Best Instructional Video
Yeah, Bleach Does That.
Best Live Event Coverage
2019 MTV Video Music Awards
Best Use of Live Streaming Video
2019 MTV Video Music Awards – Stan Cam
Best Use of Long-Form Video
Railroad Ties
Best Use of Medium-Length Video
Mobile Stationary Bike
Best Use of Short-Form Video
Wheel of Whoa by AT&T
Best Use of Video Preroll
Aha Moments
Best Use of Virtual Reality
Lessons of Auschwitz: VR tribute by school students
Best in Books & News
#Romanovs100 AR Photo Album
Best in Dating Apps
Tinder Launches Height Verification
Best in Entertainment Apps
SPIDER-MAN: FAR FROM HOME App
Best in Finance
Current x Elhadj TV -“Nobody’s Cheatin’ on you with a Bank”
Best in Food and Beverage
#DCmoments Food Guides
Best in Game Apps
Game of Games Play Along Live
Best in Health and Medical
Warner Media – Chasing the Cure Digital/Social
Best in Kids and Lifestyle
DBS Lifestyle App
Best in Photo and Video
PicsArt – Your All-In-One Photo & Video Editor
Best in Productivity
DBS Lifestyle App
Best in Sports and Fitness
B/R App: Making It Easy to Be a Sports Fan
Best in Travel and Weather
BuzzFeed’s Bring Me!

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