The Brands and Organizations Named Winners of the 12th Annual Shorty Awards

Ceremony will be livestreamed on Periscope and YouTube on Sunday, May 3

The traditional in-person event was scuttled by the coronavirus pandemic
The Shorty Awards

The brands and organizations winners for the 12th Annual Shorty Awards were revealed Thursday morning.

Adweek took home the win in the Best Use of Artificial Intelligence category for its Super Bowl Bot, developed by creative and innovation editor David Griner and emerging tech reporter Patrick Kulp. @SuperBowlBot is a text-generating AI trained on nearly 3,000 descriptions of Super Bowl ads sourced from around the web, including Adweek’s Super Bowl Ad Trackers from recent years.

The Shorty Awards teamed up with creative agency We Are Social to create a fully digital multiplatform livestreamed awards ceremony, which will take place Sunday, May 3, at 7 p.m. ET.

The traditional in-person event was scuttled by the coronavirus pandemic.

The ceremony will be livestreamed on Periscope and YouTube, and it will feature influencers, musical performances, hashtag challenges, real-time commentary, a social good tie-in and the traditional short (140 characters or fewer) acceptance speeches.

The Shorty Awards said trophies will be mailed out to all winners before the live show, and winners will be invited to create and submit acceptance videos for potential inclusion during the event and sharing via social media.

Remote winner interviews will be pre-recorded, and some of the categories will be presented as part of the livestream.

The switch from an in-person event to a livestream didn’t cost The Shorty Awards any of its sponsors—in fact, it added Switcher Studio and vidIQ.

The brands and organizations winners for the 12th Annual Shorty Awards are:

Large Agency of the Year

Edelman

Midsized Agency of the Year

hi5.agency

Small Agency of the Year

Sandy Russell Creative

Best Integrated Campaign

The Bell: A Taco Bell Hotel and Resort

Best Mobile Campaign

HBO x Snapchat: Game of Thrones

Best Multiplatform Campaign

Dyatlov Group’s Journal: The Last Page

Best Social Good Campaign

The Ad Council and The Alzheimer’s Association: Our Stories Campaign

Best Art Direction

When They See Us – Room to Room

Best Brand Identity

bubly 2019 Superbowl Campaign

Best Brand Redesign

DonorsChoose Rebrand and Design Playground

Best Graphics

Your Worst Fears Confirmed – Can I Get Pregnant From Sitting On My Boyfriend’s Lap?

Best Images

Falling For Milk

Best UX/UI

Moonshot

Best in Auto

Master Building the All-New Chevy Silverado

Best in Beauty

Beauty Mark

Best in Business to Business

Yext Introduces Todd Munion: The Man Without the Answers

Best Consumer Brand

French’s Mustard Ice Cream

Best Cultural Institution

Moonshot

Best in Education

#Romanovs100 AR Photo Album

Best in Entertainment

SpongeBob SquarePants x Kyrie Irving x Nike

Best in Family and Parenting

What’s Love?

Best in Fashion

#STAYWARM WITH HEATTECH: THERMIE ACTIVATION

Best in Financial Services

American Express #BackOurOceans Initiative

Best in Fitness, Health & Wellness

Trojan Conecocktions

Best in Food and Beverage

The Bell: A Taco Bell Hotel and Resort

Best in Games

Gears 5, Fractured. Ayzenberg x Xbox.

Best in Government and Politics

A Rainbow Wave Hits Virginia During The 2019 Midterms

Best in Home and Decor

A Lifestyle Influencer Success Story – Bassett Furniture + Jenni Holmes

Best in Hospitality

DoubleTree by Hilton: Cookies in Space

Best in Live Events

2019 MTV Video Music Awards

Best in News and Media

HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight

Best in Non-Profit

#NoBuildChallenge

Best in Pets and Animals

The 143rd Westminster Kennel Club Dog Show

Best in Pharma & Healthcare

University of Kentucky HealthCare – We Are Proof

Best in Publishing

Olympic Channel Take the Podium Original Series Social Media Campaign

Best in Real Estate

The booj Platform: A Custom-Built Real Estate Technology System

Best in Restaurants

PINCHO is Not a Factory

Popeyes – Chicken Wars

Best in Retail and E-Commerce

Beauty Mark

Best in Social Activism

HRC Mobilizes for House Passage of the Equality Act

#UnravelHate

Best in Sports

Bleacher Report: Making it as Easy as Possible to be a Sports Fan

Best in Technology

She Can STEM

Best in Television

Lucifer – Season 4 Thirst Campaign

Best in Travel and Tourism

The Country Pub Project

Best in Wine, Beer and Spirits

Betting on the U.S.

Best Overall Facebook Presence

WWE on Facebook

Best Overall Instagram Presence

Great Big Story

Best Overall Snapchat Presence

60 Second Docs

Best Overall TikTok Presence

Chipotle Mexican Grill Takes Over TikTok

Seeker on TikTok

Best Overall Twitter Presence

Target – Your Happy Place on Twitter

Best Overall YouTube Presence

First We Feast

Best Use of an Emerging Platform

#NoBuildChallenge

Best Use of Facebook

INFINITI QX60 Social Media Campaign for Korea

Best Use of Facebook Messenger

Division 2 – ECHO

Best Use of Instagram

Google #teampixel Advocacy Program

Best Use of LinkedIn

Yext Introduces Todd Munion: The Man Without The Answers

Best Use of Pinterest

Adobe for Education Pinterest Re-Launch

Best Use of Reddit

Haunted – Sketchy as Hell

Child’s Play

Best Use of Snapchat

HBO x Snapchat: Game of Thrones

Best Use of TikTok

Mucinex Nightshift #TooSickToBeSick

Best Use of Twitter

Chipotle Freeting Wins the Men’s Professional Basketball Championship

Best Use of WeChat

San Francisco Travel Association Pantone Color Campaign

Best Use of Weibo

UCLA Health: Giving U Health Weibo Campaign #UGiveaway#

Best Use of YouTube

“Skip the Chemicals”

Best Use of Branded Content

Lessons of Auschwitz: VR tribute by school students

Best Branded Podcast

Weird Work

Best Branded Series

Billboard x Mountain Dew: Crowd Control

Best Contest or Promotion

The Crash Sale

Best Data Visualization

DQ Happy Hypothesis

Best Use of Emojis

Jeep® Emoji U-Turn

Best Use of a Filter/Lens

Strange Things at the Ballpark

Best Use of GIFs

Schitt’s Creek GIFs and Stickers

Best Use of a Hashtag

The Cure for Chinese Restaurant Syndrome

Best Use of a Meme

You Had Me At Target

Best Use of Native Advertising

Chewy Channel

Best Podcast

Darknet Diaries

Best Use of Polls & Surveys

Power Who Shot Ghost Tip Line

Best Use of User-Generated Content

Busch Weddings

Best Use of Video

Orange is the New Black – Orange Anthem

Code & Response

Best Influencer and Celebrity Facebook Campaign

Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps

Best Influencer and Celebrity Instagram Campaign

MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH “DAISY WINTER CAROUSEL” POP-UP IN BRYANT PARK

Best Influencer and Celebrity Multiplatform Campaign

Knives Out – “Knives Out Knives”

Best Influencer and Celebrity Snapchat Campaign

MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere

Best Influencer and Celebrity TikTok Campaign

Chipotle Lid Flip Challenge with Superfan David Dobrik

Best Influencer and Celebrity Twitter Campaign

#KnitForRefugees

Best Influencer and Celebrity YouTube Campaign

Make it Up

Best Use of Artificial Intelligence

Adweek’s Super Bowl Bot

Best Use of Call to Action

#UnravelHate

Best Use of Chatbots

Child’s Play

Most Creative Use of Technology

#Romanovs100 AR Photo Album

Best Customer Service

M Live: Bridging the Digital Divide – Exclusive Experiences

Pineapple Upside-Down Cheesecake

Best Use of Gamification

#NoBuildChallenge

Best Use of Humor

Vita Coco’s Impossible to Hate Tweet

Best Integration With Live Television

Chipotle Freeting Wins the Men’s Professional Basketball Championship

Best Large Media Buying Strategy

Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day

Best LGBTQ Community Engagement

Skittles Hall of Rainbows

Best Use of Localization

Sounds of Home

Best Location-Based Experience

Chase x BuzzFeed’s Pizza Joint

Best Midrange Media Buying Strategy

Adobe for Education: Igniting Creativity in the Classroom

Best Multicultural Community Engagement

The Cure for Chinese Restaurant Syndrome

Best Online Community

Warner Media – Chasing the Cure Digital/Social

Best Organic Promotion

Vita Coco’s Impossible to Hate Tweet

Best Physical and Digital Convergence

PUMA: The RS-X³ Puzzle

Stories in Street View: Dancing through Paris

Best Real-Time Media Buy

Alzheimer’s Association United Campaign

Best Real-Time Response

Ice Dog Sandwich

Best Media Buying Strategy on a Shoestring

Beauty Mark

Best Use of a Spokesperson

Billie Eilish, Seize the Awkward

Best Use of Storytelling

Dyatlov Group’s Journal: The last page

Best Use of Facebook Live

CNN: Go There

Best Use of Facebook Video

Lessons of Auschwitz: VR tribute by school students

Best Use of IGTV

Chewy Channel

Best Use of Instagram Live

Styling on a Budget for Fashion Photography with Lindsay Adler

Best Use of Instagram Stories

Making Everyone Master Builders

Best Use of Instagram Video

For Every Robbie

Best Use of LinkedIn Video

Yext Introduces Todd Munion: The Man Without The Answers

Best Use of Snapchat Discover

Two Sides

Best Snapchat Story

Endless Party: The Society

Best Use of Twitter Video

The Different Types of NFL Players Arriving To The Stadium

Best Use of 360 Video

Paris Mayday

Best Use of Augmented Reality

Moonshot

Best Use of Comedy

Don’t Be a Scooper

W Hotels Room Service Mukbang

Best Instructional Video

Yeah, Bleach Does That.

Best Live Event Coverage

2019 MTV Video Music Awards

Best Use of Live Streaming Video

2019 MTV Video Music Awards – Stan Cam

Best Use of Long-Form Video

Railroad Ties

Best Use of Medium-Length Video

Mobile Stationary Bike

Best Use of Short-Form Video

Wheel of Whoa by AT&T

Best Use of Video Preroll

Aha Moments

Best Use of Virtual Reality

Lessons of Auschwitz: VR tribute by school students

Best in Books & News

#Romanovs100 AR Photo Album

Best in Dating Apps

Tinder Launches Height Verification

Best in Entertainment Apps

SPIDER-MAN: FAR FROM HOME App

Best in Finance

Current x Elhadj TV -“Nobody’s Cheatin’ on you with a Bank”

Best in Food and Beverage

#DCmoments Food Guides

Best in Game Apps

Game of Games Play Along Live

Best in Health and Medical

Warner Media – Chasing the Cure Digital/Social

Best in Kids and Lifestyle

DBS Lifestyle App

Best in Photo and Video

PicsArt – Your All-In-One Photo & Video Editor

Best in Productivity

DBS Lifestyle App

Best in Sports and Fitness

B/R App: Making It Easy to Be a Sports Fan

Best in Travel and Weather

BuzzFeed’s Bring Me!

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