The Brands and Organizations Named Winners of the 12th Annual Shorty Awards

The brands and organizations winners for the 12th Annual Shorty Awards were revealed Thursday morning. Adweek took home the win in the Best Use of Artificial Intelligence category for its Super Bowl Bot, developed by creative and innovation editor David Griner and emerging tech reporter Patrick Kulp. @SuperBowlBot is a text-generating AI trained on nearly 3,000 descriptions of Super Bowl ads sourced from around the web, including Adweek’s Super Bowl Ad Trackers from recent years. The Shorty Awards teamed up with creative agency We Are Social to create a fully digital multiplatform livestreamed awards ceremony, which will take place Sunday, May 3, at 7 p.m. ET. The traditional in-person event was scuttled by the coronavirus pandemic. The ceremony will be livestreamed on Periscope and YouTube, and it will feature influencers, musical performances, hashtag challenges, real-time commentary, a social good tie-in and the traditional short (140 characters or fewer) acceptance speeches. The Shorty Awards said trophies will be mailed out to all winners before the live show, and winners will be invited to create and submit acceptance videos for potential inclusion during the event and sharing via social media. Remote winner interviews will be pre-recorded, and some of the categories will be presented as part of the livestream. The switch from an in-person event to a livestream didn’t cost The Shorty Awards any of its sponsors—in fact, it added Switcher Studio and vidIQ. The brands and organizations winners for the 12th Annual Shorty Awards are: Large Agency of the Year Edelman Midsized Agency of the Year hi5.agency Small Agency of the Year Sandy Russell Creative Best Integrated Campaign The Bell: A Taco Bell Hotel and Resort Best Mobile Campaign HBO x Snapchat: Game of Thrones Best Multiplatform Campaign Dyatlov Group's Journal: The Last Page Best Social Good Campaign The Ad Council and The Alzheimer’s Association: Our Stories Campaign Best Art Direction When They See Us - Room to Room Best Brand Identity bubly 2019 Superbowl Campaign Best Brand Redesign DonorsChoose Rebrand and Design Playground Best Graphics Your Worst Fears Confirmed - Can I Get Pregnant From Sitting On My Boyfriend's Lap? Best Images Falling For Milk Best UX/UI Moonshot Best in Auto Master Building the All-New Chevy Silverado Best in Beauty Beauty Mark Best in Business to Business Yext Introduces Todd Munion: The Man Without the Answers Best Consumer Brand French's Mustard Ice Cream Best Cultural Institution Moonshot Best in Education #Romanovs100 AR Photo Album Best in Entertainment SpongeBob SquarePants x Kyrie Irving x Nike Best in Family and Parenting What's Love? Best in Fashion #STAYWARM WITH HEATTECH: THERMIE ACTIVATION Best in Financial Services American Express #BackOurOceans Initiative Best in Fitness, Health & Wellness Trojan Conecocktions Best in Food and Beverage The Bell: A Taco Bell Hotel and Resort Best in Games Gears 5, Fractured. Ayzenberg x Xbox. Best in Government and Politics A Rainbow Wave Hits Virginia During The 2019 Midterms Best in Home and Decor A Lifestyle Influencer Success Story - Bassett Furniture + Jenni Holmes Best in Hospitality DoubleTree by Hilton: Cookies in Space Best in Live Events 2019 MTV Video Music Awards Best in News and Media HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight Best in Non-Profit #NoBuildChallenge Best in Pets and Animals The 143rd Westminster Kennel Club Dog Show Best in Pharma & Healthcare University of Kentucky HealthCare - We Are Proof Best in Publishing Olympic Channel Take the Podium Original Series Social Media Campaign Best in Real Estate The booj Platform: A Custom-Built Real Estate Technology System Best in Restaurants PINCHO is Not a Factory Popeyes - Chicken Wars Best in Retail and E-Commerce Beauty Mark Best in Social Activism HRC Mobilizes for House Passage of the Equality Act #UnravelHate Best in Sports Bleacher Report: Making it as Easy as Possible to be a Sports Fan Best in Technology She Can STEM Best in Television Lucifer - Season 4 Thirst Campaign Best in Travel and Tourism The Country Pub Project Best in Wine, Beer and Spirits Betting on the U.S. Best Overall Facebook Presence WWE on Facebook Best Overall Instagram Presence Great Big Story Best Overall Snapchat Presence 60 Second Docs Best Overall TikTok Presence Chipotle Mexican Grill Takes Over TikTok Seeker on TikTok Best Overall Twitter Presence Target - Your Happy Place on Twitter Best Overall YouTube Presence First We Feast Best Use of an Emerging Platform #NoBuildChallenge Best Use of Facebook INFINITI QX60 Social Media Campaign for Korea Best Use of Facebook Messenger Division 2 - ECHO Best Use of Instagram Google #teampixel Advocacy Program Best Use of LinkedIn Yext Introduces Todd Munion: The Man Without The Answers Best Use of Pinterest Adobe for Education Pinterest Re-Launch Best Use of Reddit Haunted - Sketchy as Hell Child's Play Best Use of Snapchat HBO x Snapchat: Game of Thrones Best Use of TikTok Mucinex Nightshift #TooSickToBeSick Best Use of Twitter Chipotle Freeting Wins the Men’s Professional Basketball Championship Best Use of WeChat San Francisco Travel Association Pantone Color Campaign Best Use of Weibo UCLA Health: Giving U Health Weibo Campaign #UGiveaway# Best Use of YouTube "Skip the Chemicals" Best Use of Branded Content Lessons of Auschwitz: VR tribute by school students Best Branded Podcast Weird Work Best Branded Series Billboard x Mountain Dew: Crowd Control Best Contest or Promotion The Crash Sale Best Data Visualization DQ Happy Hypothesis Best Use of Emojis Jeep® Emoji U-Turn Best Use of a Filter/Lens Strange Things at the Ballpark Best Use of GIFs Schitt's Creek GIFs and Stickers Best Use of a Hashtag The Cure for Chinese Restaurant Syndrome Best Use of a Meme You Had Me At Target Best Use of Native Advertising Chewy Channel Best Podcast Darknet Diaries Best Use of Polls & Surveys Power Who Shot Ghost Tip Line Best Use of User-Generated Content Busch Weddings Best Use of Video Orange is the New Black - Orange Anthem Code & Response Best Influencer and Celebrity Facebook Campaign Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps Best Influencer and Celebrity Instagram Campaign MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH "DAISY WINTER CAROUSEL" POP-UP IN BRYANT PARK Best Influencer and Celebrity Multiplatform Campaign Knives Out - "Knives Out Knives" Best Influencer and Celebrity Snapchat Campaign MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere Best Influencer and Celebrity TikTok Campaign Chipotle Lid Flip Challenge with Superfan David Dobrik Best Influencer and Celebrity Twitter Campaign #KnitForRefugees Best Influencer and Celebrity YouTube Campaign Make it Up Best Use of Artificial Intelligence Adweek's Super Bowl Bot Best Use of Call to Action #UnravelHate Best Use of Chatbots Child's Play Most Creative Use of Technology #Romanovs100 AR Photo Album Best Customer Service M Live: Bridging the Digital Divide - Exclusive Experiences Pineapple Upside-Down Cheesecake Best Use of Gamification #NoBuildChallenge Best Use of Humor Vita Coco’s Impossible to Hate Tweet Best Integration With Live Television Chipotle Freeting Wins the Men’s Professional Basketball Championship Best Large Media Buying Strategy Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day Best LGBTQ Community Engagement Skittles Hall of Rainbows Best Use of Localization Sounds of Home Best Location-Based Experience Chase x BuzzFeed's Pizza Joint Best Midrange Media Buying Strategy Adobe for Education: Igniting Creativity in the Classroom Best Multicultural Community Engagement The Cure for Chinese Restaurant Syndrome Best Online Community Warner Media - Chasing the Cure Digital/Social Best Organic Promotion Vita Coco’s Impossible to Hate Tweet Best Physical and Digital Convergence PUMA: The RS-X³ Puzzle Stories in Street View: Dancing through Paris Best Real-Time Media Buy Alzheimer’s Association United Campaign Best Real-Time Response Ice Dog Sandwich Best Media Buying Strategy on a Shoestring Beauty Mark Best Use of a Spokesperson Billie Eilish, Seize the Awkward Best Use of Storytelling Dyatlov Group's Journal: The last page Best Use of Facebook Live CNN: Go There Best Use of Facebook Video Lessons of Auschwitz: VR tribute by school students Best Use of IGTV Chewy Channel Best Use of Instagram Live Styling on a Budget for Fashion Photography with Lindsay Adler Best Use of Instagram Stories Making Everyone Master Builders Best Use of Instagram Video For Every Robbie Best Use of LinkedIn Video Yext Introduces Todd Munion: The Man Without The Answers Best Use of Snapchat Discover Two Sides Best Snapchat Story Endless Party: The Society Best Use of Twitter Video The Different Types of NFL Players Arriving To The Stadium Best Use of 360 Video Paris Mayday Best Use of Augmented Reality Moonshot Best Use of Comedy Don’t Be a Scooper W Hotels Room Service Mukbang Best Instructional Video Yeah, Bleach Does That. Best Live Event Coverage 2019 MTV Video Music Awards Best Use of Live Streaming Video 2019 MTV Video Music Awards - Stan Cam Best Use of Long-Form Video Railroad Ties Best Use of Medium-Length Video Mobile Stationary Bike Best Use of Short-Form Video Wheel of Whoa by AT&T Best Use of Video Preroll Aha Moments Best Use of Virtual Reality Lessons of Auschwitz: VR tribute by school students Best in Books & News #Romanovs100 AR Photo Album Best in Dating Apps Tinder Launches Height Verification Best in Entertainment Apps SPIDER-MAN: FAR FROM HOME App Best in Finance Current x Elhadj TV -"Nobody’s Cheatin’ on you with a Bank" Best in Food and Beverage #DCmoments Food Guides Best in Game Apps Game of Games Play Along Live Best in Health and Medical Warner Media - Chasing the Cure Digital/Social Best in Kids and Lifestyle DBS Lifestyle App Best in Photo and Video PicsArt - Your All-In-One Photo & Video Editor Best in Productivity DBS Lifestyle App Best in Sports and Fitness B/R App: Making It Easy to Be a Sports Fan Best in Travel and Weather BuzzFeed's Bring Me!