Here Are 3 Intriguing Topics Marketers Discussed at Adweek’s Elevate: AI Event

From chatbots to personalization, the top tweets of the day

Raquel Beauchamp for Adweek

Today at Elevate: AI in New York, Adweek gathered industry experts and executives to discuss the future of marketing as it relates to artificial intelligence, chatbots and other emerging technologies. The panels and presentations sparked lively discussions in The Boston Consulting Group office along the Hudson River—and on Twitter.

Here’s a look at the event’s top tweets, which focused on machine learning, chatbots and personalization.

First, audience members took note of the extent to which machine learning is changing the marketing industry, including the need for talent:

When it comes to technology like chatbots and voice skills, panelists and audience members wondered if those advancements would ever amount to real dollars:

https://twitter.com/6s_marketing/status/971060623550439424
https://twitter.com/6s_marketing/status/971061653486886912

Marketers made note (and took pictures) of the benefit of moving from customization to personalization to better serve consumers on their journey:

And here are a couple insights worth repeating—one even in haiku form:

https://twitter.com/prnaylor/status/971035287194357762

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