Salesforce recently surveyed 4,000 marketers to get a read on the branding and advertising world's biggest concerns, priorities and challenges going into the second quarter of 2016. From the 73-page report, which is called State of Marketing, we found the following three data points—brought to life by GIFs—to be especially compelling:
1. Data drives sales
According to Salesforce, its extensive surveying proves something sophisticated brand-minded players have always held true: that winning marketers nowadays are driven to success by a wealth of data.
2.
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