Each week for the Olympics, data and analytics platform ListenFirst is providing Adweek with exclusive analysis of which members of Team USA are getting the most traction on social media. Last week, the heat of 10 was led by gymnast Simone Biles, followed by soccer player Alex Morgan and tennis star Serena Williams.
However, during the second week, a few different athletes rose to the top, with gymnast Aly Raisman vaulting to the top spot. Biles remained in the top three, sliding from first to second, while Michael Phelps climbed (or swam) from sixth to third.
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