Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it.
Companies like Percolate, fresh off a $24 million fundraising round, help brands and agencies develop their content marketing. Then, there are players like Gnip, which indexes all of Twitter, and Brandwatch, which analyzes all this information.
Brands are always finding new social sites to engage, new types of content to create—and more ways to message.
Noah Brier, CEO of Percolate, likes to say marketers used to create five messages a year and now they create five a minute—Vine videos, Twitter replies, Instagram photos.
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