HelloGiggles Is Launching Its First Edition. Here’s a First Look at the Magazine

The millennial-focused website launched in 2011

Hello Giggles

Readers of HelloGiggles can hold the website’s content in their hands for the first time as the inaugural print edition of the millennial digital brand launches today.

HelloGiggles will send the magazine to select People subscribers who fall between the ages of 18 to 39 and have an initial run of 500,000 copies.

Inside, readers will find book recommendations from published authors, pages featuring inspirational quotes that one could rip out and hang on the wall and a “feminist crossword.”

“Largely the content that resonates with the audience is beauty, fashion, lifestyle and career. So really maximizing that content for them was important,” Publisher Cece Ryan said.

Meredith, HelloGiggles’ parent company, has previously launched print products from digital and TV brands. Among them is Allrecipes, which tripled its circulation to 1.4 million after launching in 2013.

Actress Zooey Deschanel, former TV producer Sophia Rivka Rossi and TV writer Molly McAleer founded HelloGiggles and it debuted online in 2011. Time Inc. acquired it in 2015 and the website became part of the Meredith portfolio this year.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.