HelloFlo on 'Camp Gyno:' 'We Weren't Trying to Revolutionize Feminine Care Marketing' [Video]
Jamie McCelland, one of the creatives behind the video, joined HelloFlo CEO and founder Naama Bloom and MediaPost writer and critic Barbara Lippert in this Google+ hangout to explain how he and co-creator Pete Marquis tapped into the brains of pre-teenage girls to pull it off.
HelloFlo‘s viral “Camp Gyno” video follows the transformation of a young girl who is drunk with power after becoming the first girl at summer camp to get her period and, quite possibly, the first actress in a feminine hygiene commercial to use the word “vag” in a sentence.
With more than 5.3 million views on YouTube, the video represented a radical departure from the usual trope of models in lab coats pouring blue liquid onto a maxi pad and reassured women all over the internet that their own experiences with puberty were actually pretty normal.
Jamie
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