If The New York Times’ new paywall does somehow end up being the success the paper sorely needs, one man may benefit most of all: David Perpich, the Ochs-Sulzberger heir you’ve never heard of, the man who, if the paywall works, will look very much like his family’s best hope.
The 34-year-old Perpich, who joined the family business as executive director of paid products at NYTimes.com last year, is a fifth-generation Ochs-Sulzberger, the grandson of former Times publisher and chairman Arthur Ochs “Punch” Sulzberger.
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