Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video ad performance.
"YouTube and Facebook are equal players now, or at least close to it," Ron Amram, senior media director of marketing, Heineken USA, told Adweek. "What we're finding is that we have to consider Facebook as the key video partner going forward because not only does it have the reach but the effectiveness."
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