Heavy and the Alliance of Action Sports Team on Video
Heavy Corporation has partnered with the Alliance of Action Sports (Alli) to launch a pair of video channels on the young male-aimed Heavy.com.
The two channels, set to roll out in June, will be geared for fans of sports like BMX, motocross, skateboarding and the like. The first channel will be comprised of exclusive footage from various Alli events, such as the Winter Dew Tour and the Gatorade Free Flow Tour. The second channel will consist of videos produced by Alli member organizations (Alli is co-owned by NBC Sports and MTV Networks).
Heavy
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in