Heavy and the Alliance of Action Sports Team on Video

Heavy Corporation has partnered with the Alliance of Action Sports (Alli) to launch a pair of video channels on the young male-aimed Heavy.com.
The two channels, set to roll out in June, will be geared for fans of sports like BMX, motocross, skateboarding and the like. The first channel will be comprised of exclusive footage from various Alli events, such as the Winter Dew Tour and the Gatorade Free Flow Tour. The second channel will consist of videos produced by Alli member organizations (Alli is co-owned by NBC Sports and MTV Networks).
Heavy officials did not announce any sponsors for either channel, but the plan is to offer brands standard Heavy.com video placements. Those include Heavy’s video skins, which wrap the Heavy video player with brand-geared display messaging.