Hearst's Quinceanera

The ultimate sign that your ethnic group has made it into the American mainstream is when Hearst goes after your demographic. Hearst Digital Media just launched a new, quinceanera-dedicated site, Misquincemag.com. For those readers unfamiliar with it, a quinceanera is the Latin American version of a Sweet 16, only, well, for the 15th birthday instead. Loud dresses (as pictured) are the rule of the day and, as 2nd generation Latino immigrants make their way up the economic ladder, there’s plenty of sweet advertising lucre there for Hearst.