Hearst's Latest Campaign Aims To Show That, Yup, People Still Read (And Pay For) Magazines

Hearst is launching a campaign this coming fall that aims to dispel the notion that readers are abandoning print magazines, touting Food Network as one example of a title with a fast-expanding readership. Even with free content readily available, readers have still shelled out around $13 billion a year on magazines. And, according to GfK MRI’s latest audience survey, magazine readership has risen nearly 1 percent this spring when compared with spring 2009.