Hearst's Cosmo to Accept Ads Closer to On-Sale Date

Hearst Magazines is starting to make it easier for advertisers to place ads in its magazines closer to their on-sale date, starting with Cosmopolitan, an executive there said.
 
With advertisers making spending decisions later and later, print buyers have been ratcheting up the pressure on monthly magazines to extend their ad close deadlines. Now, the time between ad close and on-sale date can run upwards of seven weeks.
 
While magazines are accepting ads closer to the on-sale date, few have changed their official close dates.