Hearst's Chris Wilkes on 'The App Lab'

Hearst Magazines recently announced that it would be opening The App Lab at its New York headquarters to offer educational sessions and testing of its mobile content and applications. For the company’s digital VP Chris Wilkes, partnering with marketers and agencies at the early stage of development was a no-brainer.

“There’s a lot of confusion in the marketplace around not just tablets, but when the consumers will come and what do they want and how should we execute it,” he said in our Media Beat interview.