Hearst To Replace Town & Country‘s Pamela Fiori?

pamela_fiori_3.18.10.jpgLuxury magazine Town & Country is reportedly looking to replace its longtime editor Pamela Fiori, who has been at the magazine’s helm since 1993.

The luxury magazine’s ad pages have dipped significantly — 45.6 percent — within the past year, and it isn’t fairing too well on the circulation front, either.

Even when she first stepped in at Town & Country, Fiori found herself editing a luxury magazine during a time when being a Rich Old who enjoyed reading about Rich Old things seemed a smidge unseemly. Take this, from a 1993 New York Times article on Fiori:

“I think it is a coup for Town & Country,” said Martin S. Walker, chairman of Walker Communications, a magazine consultant. “Pamela Fiori is one of the top editors in the country. She essentially made Travel & Leisure the No. 1 travel magazine and she will be able to turn some of the society puffery at Town & Country into something that is really worthwhile.”

Town & Country is one of many magazines for affluent readers that took a real hit when the excessive 80’s were replaced by the belt-tightening 90’s.

Fiori attempted to revamp the magazine’s image as “elitist” during her time, and it remains to be seen whether its next editor will continue on that path.

A spokesperson from Hearst told the NY Post: “We don’t have any news regarding editorial changes at Town & Country or any other title.”