Hearst Sees a Future in the Tablet While Patch Struggles in New Rochelle, Plus Other News of the Day

– Fresh off the announcement that Women’s Wear Daily will bring on New York Observer reporter John Koblin to cover media, Fairchild editorial director Peter Kaplan spoke with the Village Voice about the future of WWD. It sounds like they want to walk a fine line, heading into the future. “I think we have two readerships here: one of them is a deep industry, deep trade intelligencia that has been reading WWD for 100 years, and there’s another readership that John Fairchild stoked to a very very high level that’s the civillian readership that cares about media, and society, and style, aside from the one that cares about retail and fashion, and I hope we’ll be speaking to them as well.”

– It’s exciting day when you finally launch a new site, but for AOL Patch’s New Rochelle edition, it has brought on a total headache. The other local site in town has cried plagiarism as the Patch site reportedly lifted a photo from Talk of the Sound’s website. Talk of the Sound’s managing editor Robert Cox has asked for Patch editor Allison Esposito to take the photo down, and as far as I can tell, Esposito has. Of course, there’s also the small accusation that Esposito isn’t exactly the objective journalist Talk of the Sound had hoped for. That’s a bad first week.

– Nielson has added a new feature to its ratings repertoire, and it could provide some transparency to marketing campaign’s effectiveness. It’s cool if it’s true, but who knows if it will actually work. “This is a major step forward for both Nielsen and our industry,” said Nielsen’s president of media products Steve Hasker. “This new system will provide marketers with a better understanding of their ROI, and will give media companies a much needed tool to prove the value of their audiences.”

– Here’s another view of the future of media. Hearst’s CEO Frank Bennack says it’s all about tablets, and forget the paywalls. Mashable’s Lauren Indvik covered Bennack’s speech at the IAB Mixx Conference & Expo, writing, “Unlike Internet users, who have come to expect access to premium media content for free, users of devices like the iPad are being conditioned to pay for subscriptions and individual pieces of media content. Tablets also offer advertisers greater value beyond display advertising, such as in-app e-commerce integration. Eventually, Bennack said, Hearst will sell products directly on advertisers’ behalf, though it will ‘still very much be in the business of helping our advertisers sell their businesses.’”

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