Hearst Reboots Mobile Mag Sites in Ad Push

Will bet on new rich media units to draw advertisers to small screen

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones.

But advertising on small screens hasn’t kept up. Research by Flurry Analytics found that mobile gets 23 percent of consumers’ time but only 1 percent of ad spending. In turn, advertisers are reluctant to commit to a medium where screen sizes and audiences are all over the place, not to mention measurement and ad rates.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in