David Carey, President of Hearst Magazines, spoke at the Bloomberg Media Summit and sounded confident about tablet magazines, despite that study we told you about yesterday.
Carey said that eventually, 25 to 30 percent of a magazine’s subscriptions will be from tablets, and was confident that Hearst would someday come to an agreement with Apple on a subscription method.
He also said that using a single subscription technology for every title wouldn’t work, because people want different things from their magazines. His wisest words, however, might have been these:
You probably have things in your refrigerator that are older than this business. It’s still early and the business models are still being formed.
Though if you do have something older than a year in your fridge, we highly recommend getting rid of it tonight after work. And use some gloves.