Hearst Preps Major iPad Rollout
Magazine megapublisher Hearst is working with app newsstand proprietor Zinio on a serious iPad push for the second half of 2010. The rollout will include gussied-up digital editions of Esquire, Seventeen, Cosmopolitan, Harper’s Bazaar and Food Network.
paidContent reports:
Since Zinio produces the electronic versions of the magazines, Hearst feels an exact replica isn’t just unnecessary when it comes to an app, it would also turn off readers. It calls its forthcoming iPad apps “enhanced” versions of the magazine.
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