Fresh from closing on the Hachette Filipacchi Media deal, Hearst Corp. this week opened the Hearst App Lab, a “think tank” for digital apps.
The lab, on the 41st floor of the Hearst Tower on Eighth Avenue and 57th Street, is a corporate initiative, but it's Hearst's magazines, which have already spun off a number of replica-style and utility apps for mobile devices, that are expected to be its heaviest users. David Carey, president of Hearst Magazines, said the idea was to have a place where employees can learn about the tablet market, develop apps, and brainstorm ideas with advertisers and ad buyers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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