Hearst, MTV Networks Create Digital Seventeen
Hearst and MTV Networks have partnered to produce a digital issue of Seventeen magazine which will be available within newly launched Web-based virtual world Virtual MTV.
MTV has begun inviting Seventeen readers to a private beta version of the new MTV virtual world both in the December/January issue of the print magazine and on Seventeen.com. In the new world these readers can then access a virtual issue of Seventeen featuring exclusive content, which includes a several branded virtual goods such as a Ralph Lauren bag and a Seventeen poster.
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