Hearst Magazines Details iPad Plans

Hearst Magazines was talking tablet, telling paidContent its next iPad app will be for Esquire in August, followed by Marie Claire in the fall and Seventeen, Cosmopolitan, Harper’s Bazaar, and Food Network before 2010 comes to a close.

Also due sometime during the fourth quarter is the iPad app for O, The Oprah Magazine, which will offer users a bookstore and e-reader, as well as allowing comments within articles, paidContent reported.

Hearst Magazines executive vice president and general manager John Loughlin discussed the e-reader rules issued by the Audit Bureau of Circulations, telling paidContent:

Once these magazine apps get traction with consumers, the ABC changes will follow.

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