Hearst to Launch Skiff Digital Reader Service
Marking the latest effort by print media to get ready for e-readers, Hearst Corp. plans in 2010 to launch a service and online store that will deliver newspapers and magazines on a variety of digital devices.
Hearst, publisher of newspapers and magazines including the San Francisco Chronicle and Cosmopolitan, said the service called Skiff, formerly known as FirstPaper, would provide a way for publishers to distribute their content via a growing number of digital reading devices while maintaining control of their relationship with advertisers and subscribers.
Publishers
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in