Hearst Keeps Staffing Up: Lucky Exec Ed to Join Redbook

Women’s Wear Daily reports that Lucky executive editor Meredith Rollins is leaving the Condé Nast shopping and style mag to join Hearst’s Redbook. She starts July 19, says WWD.

Jill Herzig, who in late April jumped from Condé’s Glamour to edit Redbook, has lately been abetting the flow of editors out of 4 Times Square over to Hearst, having brought Sunny Sea Gold to Redbook in mid-June.

All this occurs in the context of Hearst’s hiring of Condé’s David Carey to replace Cathie Black as president of the magazine business.

(Susan Pittard photo)

UPDATE: Hearst’s announcement about Rollins’ hire after the jump.

Meredith Rollins joins REDBOOK magazine as executive editor, it was announced today by Editor in Chief Jill Herzig.

In her new role, Rollins will manage REDBOOK’s editorial staff, plan and top-edit the magazine as well as conceive and manage special projects and brand development initiatives. Rollins will assume her new role on July 19.

Rollins comes to REDBOOK from Lucky, where she had been executive editor since 2005 and her responsibilities included determining issue content, top-editing the magazine and developing features for the Web site. Prior to that, Rollins was articles director of W from 2003-2005, where she wrote feature stories, co-managed the features department and assigned and edited stories. Before that, she held features positions at New York magazine, George and Harper’s Bazaar, where she began her magazine career in 1996.

“Meredith brings great experience as an editor and team leader to REDBOOK,” said Herzig. “Her background in features will help us stock the magazine with compelling stories, and we’ll rely on her fashion and beauty expertise to deliver style service from a real woman’s perspective. Plus, she’s a terrific writer — she’s even blogged about maternity style.”