Hearst Magazines appears to have a hit on its hands with HGTV Magazine. The magazine launched with a rate base of 450,000, and today Hearst announced that it would hike its rate base to 700,000 with its January/February 2013 issue and again to 800,000 copies with its July 2013 issue.
Hearst green-lit the new title in partnership with HGTV after producing two successful test issues in October 2011 and January 2012. The first one proved so popular that Hearst decided to print a second run of 135,000 copies to meet consumer demand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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