Instead of 10 times a year, Dr. Oz The Good Life will now embrace a quarterly print schedule, a higher newsstand price of $12 and what’s known as the increasingly popular “bookazine” format. From Kelly’ item:
“This is our biggest effort in this area and will help jump-start this business,” said Hearst Magazines president David Carey of Hearst’s dive into the bookazine world. The new version “will have some advertising, but it will not be ad-driven,” said Carey.
It’s bad news for the Dr. Oz editorial ranks. According to Kelly’s sources, most of the current staff of 35 people are being laid off, including editor in chief Jill Herzig and publisher Jill Seelig. At the helm moving forward will be executive editor Lisa Bain.
Just last fall, Min Online painted a much rosier picture of Dr. Oz The Good Life. A reminder of just how quickly things can shift away from the traditional and encircled ad-driven model of print magazines.