Hearst Already Has Plans for New Print Magazines in 2016
If you follow what’s happening in print media, you know that publishers from sea to shining sea are strug-GUL-ling. Circulation numbers continue to plummet as more and more web-only publications court consumers.
According to a 2014 report by Statista (as in soooo last year), the bottom has been falling since 1981, when 1,730 newspapers enjoyed some level of success in America (in 2011, that number was 1,382). Moreover, research from the Alliance for Audited Media (via Pew Research) shows that sales of newsstand copies for news mags — or the measure most accepted by the industry — followed long-term trends by falling an average of 2 percent in 2014.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in