HBO Inches Closer to Apple TV

But cable-cutting option not on table

Over the last few years HBO has aggressively expanded the footprint of its streaming on-demand service HBO Go, bringing it to Microsoft's Xbox gaming console and Roku among others. The service's gaping hole has been Apple.

HBO's 114 million subscribers have been able to download the HBO Go app to their iPads or iPhones, but they haven't been able to watch it through Apple TV. Starting Tuesday, they can–sort of. Now iPad and iPhone owners who have downloaded the HBO Go mobile app can stream content playing in the app to their Apple TVs through Apple's Airplay technology, said HBO president and COO Eric Kessler on stage during All Things D's D: Dive Into Media event.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in