Have I Got a Bible for You!

How do you convince people to purchase another copy of a book they most likely already have–particularly a tome that’s been topping best-seller lists for centuries and can be found in hotel nightstands the world over? Design and demographic analysis! In Daniel Radosh‘s new book, Rapture Ready: Adventures in the Parallel Universe of Christian Pop Culture (Scribner), he discusses the trend of Bibles designed for niche markets, including new believers, couples, brides, cowboys, and surfers.

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