Reality show juggernaut CBS scored a runaway hit in the form of Undercover Boss. In 2010, the show turned a curious executive and an unsuspecting waste management team into an eye-opening, thought-provoking ratings bonanza.
Since that day, America (and a few other countries with its knock-off versions) have enjoyed seeing the enigmatic corporate tycoon known as “The Man” become a tangible, emotional person.
Most people in PR know full well the show is a genius revenue generator in more ways than one — it’s basically an advertorial on prime-time television.
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