Has The Facebook Platform Died For New Developers?

As the Facebook platform matures, many small developers are finding it nearly impossible to build a business on the social network.

While it’s been clear for some time now that the gold rush days of the Facebook platform are over, developers are beginning to contemplate moving on to other platforms.

That’s the gist of an an AdAge article this morning highlighting the increasing challenge of building a profitable business on the growing social network.

The Rising Cost Of User Acquisition

Core to the “Facebook platform is dead” argument is the rising costs of acquiring new users.

At first, user acquisition was completely free on the Facebook platform.

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