Has the Era of Starbucks' Test Shops Come to an End?

Following two years of opening test shops to try out new interior designs and retail setups, now that Starbucks has made their big changes official with the roll-out of a new logo, it looks as though that experimental phase might now be over. Capitol Hill Seattle reports that the shop the company opened back in the summer of 2009 under the name 15th Ave Coffee & Tea, which looked a bit more rustic and like an authentically-local coffee shop, will

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in