Has the Daily Deals Market Reached Its Breaking Point?
Times are tough for smaller sites
Remember when you signed up for every daily deals site you could find, only to become exasperated by the dozens of offers that now clog your inbox every day? Apparently, the industry feels the same way: According to the Wall Street Journal, the daily deals boom has led to a major daily deals backlash.
Data from daily-deal-site aggregator Yipit.com showed nearly one-third of all daily-deal sites nationwide—or 170 of 530 sites—have shut down or been sold so far this year, the WSJ reported today.
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