According to research from VB Insight, 80 percent of companies using marketing automation experience an increase in leads, while 77 percent experience an increase in sales conversion.
PR20/20’s Marketing Score report also reveals that high performers at marketing automation have at least a 60 percent higher lead-to-sale conversion rate compared with others.
The importance of marketing automation is indisputable. We live in a world where attention spans are rapidly declining and people are bombarded with a barrage of information on a consistent basis.
The only way to really stand out as a business is by ensuring that you deliver tailored and targeted information that is based on your audience’s interests—this, research shows, can boost sales by up to 208 percent.
Your
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in