Happy Fruit Takes the Prize on This Week’s List of Emerging Facebook Games

Chinese developer Boyaa scores the top position on this week’s AppData list of emerging Facebook games, measured as those still under a million monthly active users. Boyaa’s game 開心水果(开心水果), which translates roughly to “Happy Fruit”, gained almost half a million new MAU:

Top Gainers This Week – Games
Name MAU Gain Gain,%
1. App_2_135261626503589_1397 開心水果(开心水果) 494,158 +479,742 +3,328%
2. Original Warstorm 740,434 +326,815 +79%
3. App_2_120451454661737_4691 Mall Dreams 707,953 +326,590 +86%
4. App_2_221120598574_241 La Ferme 380,401 +299,454 +370%
5. App_2_44856213161_1533 Cupcake Corner 583,244 +216,739 +59%
6. App_2_117771671605440_4 La Tomatina 574,022 +211,226 +58%
7. App_2_128009963879156_9300 Toy Land 495,512 +185,422 +60%
8. Original 開心花園 287,189 +168,791 +143%
9. App_2_149314558413832_1420 小小戰爭 695,226 +144,696 +26%
10. App_2_142877915739601_1727 Green Farm 362,747 +143,151 +65%
11. Original i Like Slots 650,126 +139,122 +27%
12. App_2_129547877091100_7928 Crime City 197,122 +136,047 +223%
13. Original Fantasy Kingdoms 509,413 +135,551 +36%
14. App_2_112594238780474_8273 Robot Unicorn Attack 464,645 +128,247 +38%
15. App_2_150787614949180_7705 Candy Shop 479,796 +103,369 +27%
16. Original Writer’s Blox 232,889 +101,259 +77%
17. App_2_113292932033723_3688 Gone Amazon 225,697 +99,933 +79%
18. App_2_36706751821_9203 FantaBook 689,554 +95,664 +16%
19. App_2_144448922260339_1126 Chucke la taupe 464,681 +93,378 +25%
20. Original Ranch Town 888,040 +89,578 +11%

As the name suggests, Happy Fruit is more or less a farming / plant raising game. However, it looks and feels significantly different from most of its English-language counterparts, as you can see below:

Zynga’s Warstorm, which is picked up with its June acquisition of Challenge Games, has been on the rise for over a week. Zynga may have some plan for Warstorm, a fantasy strategy title; many of the other games that Zynga picked up with its buyouts were closed, but the company seems to be promoting this one.

At number three, Mall Dreams by Metrogames is the latest competitor to girly titles like Mall World, which have in the past picked up millions of mostly female users. It’s also worth pointing out here that Metrogames is becoming a significant mid-sized developer, nearing eight million MAU and 1.5 million DAU.

Also keep an eye on Cupcake Corner, by OMGPOP, and Toy Land, by RockYou. The latter title just showed up, and appears to be growing at an increasing clip.