Hancock Opens Tomorrow; Fictional PR Rep Offers Real Debt Relief
We reported before that the plot of Hancock involves Ray Embrey, a PR rep played by Jason Bateman attempting to rehab the image a superhero in need of a trip to rehab, played by Will Smith.
The fictional flack’s “All Heart” campaign uses real news tie-in to build good will for Hancock in the form of mortgage relief. I like the name All Heart. It’s a thoughtful ding at empty remember-your-spirit campaigns. As in all heart, no brains, and not much payoff–though the payoff here is decent.
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