Machinima Makes Good Use of Halo Series
This Thanksgiving may not be the happiest of holiday seasons for executives connected to IGN, Spike TV and other enterprises trying to consistently attract the 18-to-34 male demo.
Per a report by New York Times LA correspondent Brooks Barnes, that segment of the viewing audience has largely decamped to other intersections of video games and Internet content. As a result, Hollywood-headquartered Machinima recently hit another 18-to-34 male bullseye with a little help from Microsoft:
Halo 4: Forward Unto Dawn, which cost Microsoft $10 million to make and was meant to promote the release of Halo 4 on Xbox, has been viewed about 27 million times [on Machinima]; four related videos delivered 9.2
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