Halloween Was the Hottest Hot Topic on Facebook and Instagram in October

The World Series dominated sports talk on both platforms

It may have been the last day of the month, but Halloween dominated Facebook IQ’s Hot Topics on Facebook and Instagram for October, much as it did in September.

As for other holidays and events, Facebook users started talk about Thanksgiving, while Instagrammers discussed Day of the Dead and National Breast Cancer Awareness Month.

October is known for postseason baseball, and Major League Baseball’s World Series, the champion Boston Red Sox and the runner-up Los Angeles Dodgers led sports talk on both platforms.

On the entertainment side, Lady Gaga and Bohemian Rhapsody were Hot Topics on Facebook, while Instagrammers chatted about Tyga and Vic Mensa.

Facebook

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in