Covid-19 is ensuring that this Halloween will be very different, but that didn’t stop Tumblr users from thinking about Oct. 31 as early as July 1.
Tumblr said total engagement (posts, reblogs and likes) for posts with the #Halloween hashtag soared 891% on July 1 compared with June 1, while that rise was 478% for the #October hashtag over the same time period.
October is #Hauntober on Tumblr, as the platform provides a different topic on each day of the month for users to share related content.
The tag Skeleton War saw engagements skyrocket 1,980% from June 23 through July 23.
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