Halloween is a retail blitz that comes and goes pretty quickly between the back-to-school and holiday shopping seasons. But nonetheless, the spooky holiday has made an appearance on Facebook as far as big brands, small businesses and regular folks go.
One big brand that took advantage of Halloween was Converse, with its Frankenpic application. The app has been the landing Page on the Converse Page, which made our Top 20 Pages list this week, and according to our AppData service, has 313,900 monthly active users and 23,400 daily active users.
Basically, a Facebook user can either take a web cam photo (no profile picture uploads or built-in camera photos unfortunately) and then combine that with a variety of body parts to make what amounts to a photo illustration of themselves. The three parts available for mixing include the head, the chest/arms and the legs. By Liking the Page users gain access to more effects for this illustration, and once it’s complete, you can Share or publish to your Wall.
The Spanish language app Tu Disfraz Ideal (Your Ideal Costume) basically generates a costume for you, if you don’t like it, you can change it. You may then publish this to your stream; the app has 1 million monthly active users according to the Facebook Page. The app also works for your friends, you can choose a cheesy costume and publish it to their Wall.
The Spirit Halloween store’s Facebook Page has been giving away daily prizes by inciting users to Like the Page but didn’t really have a huge integration other than that.
A variety of other businesses seized upon the Halloween holiday to do their own versions of Facebook marketing. Iams, a pet food company, asked its fans to post their favorite Halloween moment with their pets to the Wall and for every photo the company would donate 131 meals to pet shelters.
Many small businesses encouraged people to post Halloween photos to their Pages or posted their own staff’s, like Bozeman Deaconess Hospital in Bozeman, Montana did. Meanwhile, Book Hoodies asked its fans to post photos of children or grandchildren, ask friends to Like the photos, in order to win merchandise: book covers. Still, other groups used Facebook to market Halloween-related events, like Rinehart Realty in Rock Hill, South Carolina’s costume party, Equality Texas’ promotion of its costume party or the Halloween launch party event created by The Sugarmill in Hanley, UK.
In essence, many people and organizations took advantage of Facebook’s viral features to spread the word about their Halloween activities this year. For more information on how to do the same for your business check out the Inside Facebook Marketing Bible.
And let us know if your company or organization has an interesting Halloween integration by emailing scalderon (at) insidenetwork (dot) com.